Case Study: Abdul Rahman Abdullah – Transforming Online Presence and Course Engagement
Client Overview:
Abdul Rahman Abdullah is a spiritual teacher, offering valuable courses and educational content through social media platforms and website. The client needed comprehensive digital marketing support to grow online visibility, increase course enrollment, and enhance brand presentation.
Objectives:
- Design appealing and engaging visuals for social media.
- Develop a consistent publishing strategy to maximize audience engagement.
- Execute effective media buying campaigns to boost visibility and drive conversions.
- Manage all content related to the client’s courses, ensuring consistency and quality.
Our Approach:
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Design Creation:
- We crafted visually appealing and consistent designs aligned with the client’s brand identity, ensuring they resonated with the target audience.
- Focus was on both aesthetic appeal and strategic messaging to capture attention and boost course enrollments.
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Publishing Strategy:
- Brandawy developed a tailored content publishing calendar, optimizing the timing and frequency of posts to maintain audience engagement.
- Posts were scheduled to align with course launches, promotions, and educational content.
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Media Buying Campaigns:
- Our team conducted detailed audience analysis and implemented targeted media buying strategies, focusing on platforms where the client’s audience was most active.
- These campaigns resulted in a significant return on investment (ROI), driving not only traffic but also conversions to the client’s courses.
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Content Management:
- We took charge of all content related to the client’s courses, ensuring it was informative, engaging, and aligned with Abdul Rahman Abdullah’s educational objectives.
Results:
- Increased Engagement: The publishing strategy led to consistent growth in follower engagement and post reach.
- Successful Media Buying: Our campaigns significantly improved course enrollment and brand awareness, delivering a strong ROI.
- Brand Consistency: Through cohesive designs and content management, we successfully established a recognizable and trustworthy online presence for the client.
